

The Instagram business account makes creating ads easy. When you go to the Insights section, you’ll see analytics for impressions, reach and follower information within the past week. Now, you can get an overall view of your Instagram posts by going to your profile and clicking the Insights icon on the top right of the screen.
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Once you provide contact information for your business account, you can choose how you want customers to get in touch: call, text or email with a tap of the ‘Contact’ button.īefore ‘Instagram Insights’ was introduced, you could monitor analytics through a free or paid third-party tool, but unfortunately, they were not always accurate. Prior to Instagram for Business, the only way Instagram users could get in touch with a business outside of the app was to click their website link in their profile. Here are some new features to check out on the app: Now that Instagram has recently rolled out the new business profiles, there are even more opportunities for you and your brand to thrive on this platform.


With over 500 millions users and the second highest ranking for engagement, Instagram is a necessary social media platform for every business.
